Friday, June 1, 2018

Practicing Opportunity Identification 6A



1.      The first opportunity I will talk about is the coffee vending machines on campus. I believe that this opportunity exists as when I went to purchase coffee from one such machine it was broken. This makes me believe that there is a want for such a product on campuses across the nation. The typical costumer or this would be students and faculty if placed on or within schools. I believe that this would easy to exploit as the only barrier to entry is that of the machine and the upkeep. I saw this opportunity because I was unable to get my coffee and wished that there was an alternative and that if I experienced this than many others have most likely as well.

2.      The second opportunity that I would like to talk about is the possible economic gain in a prebuilt dinner/lunch box in the same vein as blue apron but sponsored by the school. I came upon this idea when I tried to order a ready meal service but they failed to deliver to my apartment complex. I believe that the opportunity exists as everyone wishes to eat healthy and parents of students hope to buy their child adequate food. This would take the guess work and worry out of it. By offering meals from the school for a premium (possible discount for students) we can ensure and monitor what the students are eating. I believe the prototypical customer will not be the students themselves (though many may purchase) but the parents and relatives who hope to secure their child a healthy and well fed time at the university. This may be easy to exploit as the infrastructure and information is already being held by the universities and a simple drop off point or shipping charge would ensure delivery. I saw this opportunity because I couldn’t purchase or receive packages from other services.



3.      The first regulatory possibility I will talk about is the possible market for recreational marijuana. With many states lifting the federal ban in the news and it being a multimillion dollar industry already it is only natural to try and be the first to cash in on this should the ban be lifted. The prototypical customer would be anyone who is looking for a recreational use drug so most likely college students or people aged 18-34 (similar demo to smoking during its height). This would be more difficult to exploit due to the large barrier of entry and the most likely gargantuan amount of competitors you would face, however if you should set up and survive you will most likely easily exploit the customers. I saw this opportunity because I have kept up with the news and can see this trend being replicated by others and it is successful.


4.      The Final possibility I will talk about is cybercafé with fast internet speeds. With the removal of net neutrality the possibility of throttling those who don’t pay top dollar for internet (most people) the need or desire to achieve faster speeds may arise. This may be due to the fact that people have grown used to the speeds that they have and should they be throttled they may seek out places that have what they once lost or better. The prototypical customer would most likely be self-employed people, students, or business owners who need faster rates to process and complete their projects. This would be relatively easy to exploit as all you need is a place and top dollar internet which you can then charge for by the hour or even minute. I saw this because of the popularity of PC Bangs or cybercafés when I went abroad in countries that have similar internet rules to that of the non-net neutrality era which we may find ourselves in soon.



Identifying Local Opportunities


Strict regulations leave no space for adult stores in Gainesville
Summary
The new legislation effectively bars any type of adult store within the Gainesville area, however this only applies to physical stores. This was passed so that the “value” and “look” of Gainesville would remain pristine and inviting to more families as much if not all of the town’s economy is based on college students so anything as unsightly as an adult store may jeopardize that.

Problem
The Problem would be that those who wish to purchase adult products no longer have any choice and as such may not be as economically outgoing as they can be.

Who
Those who wish to purchase adult products, as they no longer have any place to do so.


Ride-hailing app Lyft brings competition to Gainesville
Summary
The ride sharing industry is booming and Uber is losing its monopoly of the local area, due to the new competitor. This comes as little to no surprise as a college town of students who are known to party aka drink have a need for such practices to ensure a safe ride home.

Problem
The problem here would be that Uber is losing its monopoly on the area, however as a student this is a good thing. However this can also be interpreted as students who need a ride home might just have to swap or only have 1 choice based on locations and where each new driver is willing to drive.

Who
Uber has the problem as competition is growing.
Students as they now may have less reliable service.




Servers deserve your tips: Please don’t cheat them
Summary
Servers aren’t receiving the same amount of tips as they have in the past and as such many are struggling to make ends meet.

Problem
The servers aren’t getting paid enough or as much as they used too.

Who
Servers at many restaurants.

First Magnitude Brewing Company hosts fundraiser to benefit Harn Museum of Art
Summary
The Harn Museum of Art is in need of funding and a brewing company is stepping up for the occasion.

Problem
The local museum is low on funds due to not charging for entry and needs money.

Who
The Harn Museum of Art


Beer Company Rolls out Augmented Reality Beer Can
Summary
The story revels that a Florida manufacturer and bottler of beer has created a new can of beer with the hopes that it can entertain and attract new customers.

Problem
The problem here is that many people do not have access to augmented reality enabled devices, so they are a lost market and may even drive some people away. This can be capitalized on by others.

Who
Those who don’t have AR devices.
The beer company as they fail to capture and may even turn away audience.



Friday, May 25, 2018

Forming An Opportunity Belief

By belief is that an opportunity exists for the University of Florida or any other college to sponsor a ride sharing service that only serves those students who are intoxicated and need a ride home, thus ensuring the students are safe.

The unmet need is the need of students who wish to ensure safe travel home who do not have access to the buses due to stops being an unsafe distance away. This need has always been around however with the growth of ride sharing and the increasing number of stories where riders were assaulted by drivers the need is likely to be accepted. I believe that this need 70-80% exists.

It is at this point that I identified and approached my first prototypical customer a male coworker who I know enjoys going out to clubs. I asked him the following questions.

What is it that you wish could get you home after the club?
When and how often do you need a safe ride home?
How often do you go out to the club and how often do you require assistance getting home?
How long have you been going to the clubs?
When did you decide to get regular assistance (not drinking and driving) getting home?
Why did you choose to do so?
How are you currently getting home?
How do you feel about taking the buses and current ride sharing apps to get home?

I then proceeded to ask some other known club and party goers the same questions. One was a 22 year old woman who has been going to clubs, and the other I opened up to an older mother of 2 who had children over the age of 21 who attend some level of schooling.

The responses were varied and helped me to refine my views on the prospective opportunity. They brought up points such as they would love to have a safe ride home for themselves and their children or friends. They stated that if they had the intention of going to the club more often then not they would be unable to drive home safely, and would love a safer and more reliable option than the bus or ride sharing apps.

This process allowed me to see the strengths and weaknesses of my belief. It while being an idea that made them feel safer would be hard to implement with a university as it may seem as though they want to encourage drinking. It is there on paper to serve the purpose of reduced students and faculty of dying in DUI's, being assaulted (in all terms) on the way to the bus or home, and serve as a bastion of safety and security for students.

The original idea was skinned and needs change in order to be perfect, however the foundation of the opportunity is still there and is much more accurate for it. I believe that you should adapt to the point that the customer is happy so long as it still stands on the pillars of the original idea. 

Entrepreneurship Story



What is entrepreneurship and what is my experience with it? Websters dictionary defines entrepreneurship as the following "the activity of setting up a business and taking on financial risks in the hope of profit". My personal experience with this comes from my own family, where my aunt and uncle once tried to open their own ice cream shop at the beach. The shop opened with a fair amount of customers and one heck of an employee (Me)  and a large selection of ice cream which was popular among locals and tourists alike. However this wave of success was not built to last, as the lack of sufficient advertising took hold. The store and its customers dwindled as the more popular and well known places continued to attract the largest share of the market that being the tourists. The tourists without the knowledge of the shop and its location went to the places that had big flashy signs and radio advertisements. This brush with entrepreneurship has left me optimistic about being able to purse ones dreams and the fact that new places will always exist, but also aware of just how hard it is to be a successful entrepreneur.  




My story and reasoning for joining this class ENT3003 is that I am required if I wish to graduate, however that is not why I find it fascinating and one of my favorite classes. I find this class as a vehicle to learn more about my entrepreneurship dreams and what it takes to accomplish them. What I am hoping to get out of this course is a better understanding of the steps required not only to be an entrepreneur but how to be a successful one.



Refrence

Image found at http://www.assignmentpoint.com/business/entrepreneurship-development-business/social-entrepreneurship-2.html

Bug List

This is a list of 20 things that bug me or rather are my own personal "Bugs" with the answer to why it exists underneath it.

1. People on the bus that I take to campus who purposefully take up 2 seats, with their bags or legs.
People are inconsiderate of others and or ignorant to the need for said space.

2. The bus stop I'm forced to wait at is extremely hot.
It has no over hang and thus no shade.

3. The bus stop I wait it gets me all wet when it rains. 
It has no overhang and thus no coverage from weather.

4. Parking around or on campus is extremely hard to find.
Parking was ineffectively planned for the number of students my school has.

5. The bus schedule runs in perfect time that if I walk from class right to the nearest bus stop I can watch as the bus pulls away.
The distance and my walking speed correlate to the time at which the bus leaves.

6. Traffic on archer when I'm trying to get to work is awful and aggravating due to all the people.
My work starts at 6 so I am on the road at peak rush hour which is when most people are on the road.

7.When ever I'm heading towards and intersection where I have a green light and right of way and some one uses a blinking yellow turn signal to cut across the intersection nearly killing us both.
People have no idea how to drive.

8. Windows updates when they try force skype onto me.
Windows is hungry for more business an money so they are trying to grow their base.

9. When apps send me push notifications.
They want me to open the app and generate revenue for them.

10. When I lose my train of thought after I walk into a room.
I am being scatter brained and my multitasking is destroying my ability to concentrate.

11. When my coffee maker randomly turns off.
It has a short in the wire.

12. When my wifi in my apartment dies.
My complex enjoys updating the wifi once a week without telling anyone.

13. When wifi at school goes down
This I do not know why this happens, but perhaps it has to due with school updates.

14. When my phone has lousy connection when I try to make a call.
I have a phone provider who has less than stellar coverage.

15. When I am trying to cook but my stove takes an eternity and a half to heat up.
My complex has low quality cookware and appliances.

16. When ever I go to the grocery store only 2 checkout lanes are open and the line is 20 people deep.
They are trying to save money by using less employees.

17. When I try and fail to open a water bottle.
The seal was made by the old gods and its magics are too strong for me to break (I'm weak).

18. When all the tables at the Union are full and I want to eat lunch.
The rush of students around lunch time takes up all the available seats especially when its raining.

19. When my favorite show ends on a cliff hanger and I am forced to wait a week for the next one.
Stations want continued viewership for ads (unlike Netflix).

20. When I am in an elevator with a bunch of people and then when it stops and we try to leave people are forcing their way on resulting in a tango I didn't want as I shuffle my way out.
People don't understand proper etiquette where the ones on should step off first with right of way.

Reflections
This list started out difficult for me as I planned on doing it in a single sitting, however after the video I simply spread it out and kept track of moments where I was "bugged". This made it so much simpler and my fears and trepidation went away almost instantly.