23A

Valuable: Does it have innate value for the completion of my idea?

Rare: Is it a rare trait?

Inimitable: Can it be copied?

Substitutable: Can it be replaced with a substitute?

1)Cash

Valuable: Yes

Rare: No  

Inimitable: Yes

Substitutable: No

It’s money so I believe it speaks for itself.

2) Access to a Computer

Valuable: Yes

Rare: No

Inimitable: Yes

Substitutable: No

This may be something not everyone has, but all companies have access to computers, which are key parts of a business logistically.

3) Ability to Prototype 3D models (machines)

Valuable: Yes

Rare: Yes

Inimitable: Yes

Substitutable: No

This is a resource good for prototyping but with cash flow any competitor would have access to it.

4) Connection to Starbucks Management

Valuable: Yes

Rare: Yes

Inimitable: Yes

Substitutable: No

While my connection may be unique it can also be copied by most if not all people in some form.

5) Knowledge of Robotics (vending machines)

Valuable: Yes

Rare: Yes

Inimitable: Yes

Substitutable: No

It is possible to pay someone to build and explain how robotics work so for that reason it is rare and inimitable.

6) Access to 3D modeling Software

Valuable: Yes

Rare: No

Inimitable: Yes

Substitutable: Yes

With so many programs out there this resource is easy to come by for those with the will and or cash to look.

7) Understanding of the Market

Valuable: Yes

Rare: No

Inimitable: Yes

Substitutable: No

This is a basic requirement for launching an operation such as this and would be insane if anyone failed to have this.

8) Clear Plan (Logistics)

Valuable: Yes

Rare: No

Inimitable: Yes

Substitutable: No

This is a basic requirement for launching an operation such as this and would be insane if anyone failed to have this. However my plan is different as my target audience and delivery means are relatively unique.

9) Knowledge of the users

Valuable: Yes

Rare: No

Inimitable: Yes

Substitutable: No

For the same reasons as 8 it receives the same score.

10) Family Recipe for Coffee

Valuable: Yes

Rare: Yes

Inimitable: No

Substitutable: No

This is a unique family resource and as such it is valuable, rare, unique, and non substitutable.

While writing this post I came to understand that perhaps the most important aspect that gives me an advantage in this market would be my family’s recipe for coffee. This is a key component of my idea and is unique to me. I could use this in all aspects from marketing (family recipe) to the product itself (where it’s sold). In closing this is my most important resource as it is the rarest, most versatile, and completely my own with no other source having access to it.